Με τον GDPR της ευρωπαϊκής ένωσης προ των πυλών, πολύς λόγος γίνεται και για τον περίφημο Υπεύθυνο Προστασίας Δεδομένων που θα χρειαστούν κάποιοι φορείς. Αν έχετε αμφιβολίες για το αν χρειάζεται Υπεύθυνος Προστασίας Δεδομένων για την επιχείρησή σας, τότε μια πρώτη απάντηση μπορείτε να βρείτε σε προηγούμενο άρθρο μας, εδώ. Το βασικό ερώτημα ωστόσο που

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Όπως ίσως θα έχουν παρατηρήσει κυρίως οι επαγγελματίες του διαδικτύου (αν μου επιτρέπεται ο συγκεκριμένος όρος), τον τελευταίο καιρό έχει προκύψει ιδιαίτερος «θόρυβος» γύρω από τα ζητήματα της ασφάλειας των προσωπικών δεδομένων. Αν και πρόκειται για ένα σπουδαίο ζήτημα έτσι κι αλλιώς, ωστόσο ο όλος ντόρος δυστυχώς δεν γίνεται επειδή όλοι μας ξαφνικά αποκτήσαμε ευαισθησία

Product Image Optimization Tips

Monday, 27, January , 2014 by

If you run an online store, write blogposts about your products or service and promote your brand in social media you can’t overlook image optimization. Images are both important for search and marketing. For ecommerce retailers proper image optimization can give important visibility in search engines thus catching the consumer’s attention. Some of you may be thinking: ”Who

Customer Loyalty Formula

Monday, 27, January , 2014 by

Customer Loyalty Formula   “I’m gonna make him an offer he can’t refuse.” ― Mario Puzo, The Godfather Regardless of what ecommerce store sells – shoes, cameras or handmade bracelets it’s exactly customer loyalty strategy that helps you keep existing customers and get them bring others. But what the heck is customer loyalty and how to make

Top 10 world brands using Magento

Monday, 27, January , 2014 by

  Magento is the most popular and feature-rich ecommerce software. According toOctober 2012 Ecommerce SurveyMagento, with a 23% share of the market, still leads the pack in the Alexa Top 1 Million… and it’s not a surprise  Magento is used worldwide by many small businesses and big brands. And the latter we are going to discuss today.  Below

Tackling the topic of product detail page layouts is daunting because there is no short answer. Saying one element such as large product images increases conversion, though it’s proven, does not tell the full story.   The product detail page needs to be dealt with as a whole. This article will do just that. It

Do you know that poor checkout process is one of the most popular dampener for eCommerce sales? If you have been a victim of horrible eCommerce checkout experience, in all probability, you will not visit that site again. An appealing website design is not enough for high eCommerce sales, it’s important to give visitors a

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